Shanghai purrs over new Hello Kitty theme park

The world’s only Hello Kitty-themed pavilion brings a fantasy world with a retro decor for fans in Shanghai.

Hello Kitty Shanghai Times was launched by propert

y developer Shimao Group and Japanese animation powerhouse Sanrio on March 29.

By creating an immersive experience of Shanghai during three symbolic periods of the city’s history – the 1930s, 1980s and today – the

indoor theme park provides a unique experience for visitors with Sanrio’s best-known characters, incl

uding Hello Kitty, My Melody, Badtz-Maru, Pompompurin, Keroppi and Cinnamoroll.

The time travel-themed attraction is located at Shimao Festiva

l City on bustling East Nanjing Road, and is expected to attract 2 million visitors a year. S

preading across three floors, the play area takes up a total gross floor area of about 6,000 square meters.

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